Philosophy
Where Art Meets Technique
At APEX, we don’t just style hair—we create statements. Our approach combines precision cutting techniques with dimensional color artistry to deliver transformative results that reflect your unique identity.
Our team stays at the forefront of hair innovation, constantly refining our techniques and expanding our expertise. When you sit in our chair, you’re not just getting a haircut—you’re experiencing artistry.
Our Team
Meet Your Artists
Every great style starts with a visionary. Our artists blend advanced technique with true creative intuition, designing looks that feel intentional, elevated, and unmistakably yours.
Lead Stylist & Owner
Sarah Mitchell
Master Stylist & Colorist
With over 12 years of experience in the industry, I’ve dedicated my career to mastering the art of hair transformation. My journey began at the prestigious Vidal Sassoon Academy in London, where I learned precision cutting techniques that still influence my work today.
I believe that great hair is about more than just following trends—it’s about understanding each client’s unique features, lifestyle, and personality. Whether you’re looking for a subtle refresh or a dramatic transformation, I’m here to bring your vision to life with expertise and artistry.
12+
Years Experience
500+
Transformations
15+
Certifications
The APEX Team
Meet the artists behind the chair — a team of innovators, visionaries, and experts in the craft of modern hair design.
Jessica Park
Senior Colorist
With over a decade of experience, Jessica specializes in seamless balayage and advanced color correction. Her eye for tone and precision placement makes her a go-to for dimensional, low-maintenance color.
Specialties
Balayage
Color Correction
Highlights
Marcus Chen
Senior Colorist
Known for his technical expertise and creative edge, Marcus brings a modern approach to both men’s and women’s styles. He’s passionate about sculpting strong silhouettes and enhancing natural movement through color.
Specialties
Men's Styles
Balayage
Up-Do's
Riley Thompson
Extension Specialist
Riley is a certified extension expert who transforms fine or thinning hair into voluminous, natural-looking styles. She pairs her technical training with a keen understanding of face shape and styling versatility.
Specialties
Hair Extensions
Color Correction
Styling
Services
Services
Every service at APEX is rooted in precision, personalization, and modern technique. Let us bring out your best look.
01
men's & Women's haircuts
Precision cuts tailored to your texture, lifestyle, and aesthetic — from soft layers to bold structure and everything in between.
02
color services
From dimensional blonding to full transformations, our color work is crafted to elevate your natural tone and personal style.
03
styling & treatments
Get polished with pro styling, blowouts, and reparative treatments that restore health, shine, and long-term strength.
04
hair extensions
Add volume, length, and seamless dimension with premium extensions customized to blend naturally and enhance your overall style.
05
corrective color
Whether you’re fixing a past result or starting fresh, our corrective color experts restore balance, tone, and vibrancy with precision and care.
06
bridal & events
From soft, romantic styles to bold, modern looks, our artists create camera-ready hair designed to elevate your moment and last all day.
AT-A-GLANCE
SERVICE MENU
Exceptional hair begins with exceptional service. Explore our menu below.
Haircuts
Designed with precision and personalized to your hair’s texture, movement, and style goals.
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Women's Haircut $85
A customized cut and finish tailored to enhance your natural shape and lifestyle.
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Men's Haircut $65
A detailed cut designed for clean structure, texture, and effortless daily styling.
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Bang Trim $15
Quick maintenance between appointments (complimentary for active clients).
Color Services
Enhance your tone, dimension, and overall look with expertly formulated color tailored to your hair goals.
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Root Touch-Up $95
Refresh your base shade and seamlessly blend new growth for a consistent, polished finish.
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Full Color $150+
A complete all-over color application designed to add richness, depth, or a fresh new tone.
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Partial Highlights $165+
Strategic lightening around the face and crown to brighten your look with soft, natural dimension.
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Full Highlights $220+
Multi-dimensional blonding throughout the entire head for maximum brightness and lift.
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Balayage (Partial) $185+
Hand-painted pieces for soft, sun-kissed dimension focused on the mid-lengths and ends.
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Balayage (Full) $275+
Custom, freehand lightening for a seamless gradient and lived-in, low-maintenance color.
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Color Correction $300+
A tailored, multi-step approach to restore balance, tone, and vibrancy after previous color results.
treatments & Styling
Enhance the health, shine, and finish of your hair with treatments and styling services designed to elevate your overall look.
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Deep Conditioning Treatment $45
A restorative formula that nourishes, hydrates, and strengthens for smoother, softer hair.
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Olaplex Treatment $65
A bond-building treatment that repairs damage and improves long-term strength and elasticity.
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Blowout & Style $55
A polished, long-lasting blowout with customized styling for any occasion.
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Special Event Styling $85+
Professional, camera-ready styling crafted for weddings, photoshoots, and special moments.
Extensions & Special Services
Premium solutions designed to enhance volume, length, and style versatility, along with specialized services for your most important moments.
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Extension Consultation FREE
A complimentary visit to discuss your goals, color match, and determine the best extension method for your hair.
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Tape-In Extensions $400+
Lightweight, seamless extensions applied for added length and fullness with natural movement and blend.
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Extension Removal $100
Safe and gentle removal that protects the integrity of your natural hair.
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Bridal Services $350+
Customized, camera-ready styling crafted to support your wedding vision with durability and elegance.
Please Note: Prices may vary based on hair length, density, and complexity. A consultation is recommended for color corrections, extensions, and major transformations. We require a 50% deposit for first-time clients and all bridal services. Cancellations must be made 24 hours in advance to avoid a cancellation fee.
Our Process
What to Expect
From your first visit to your final reveal, we take a personalized, design-forward approach that puts intention behind every detail.
01
Consultation
We start with an in-depth consultation to understand your vision, lifestyle, and hair goals. We’ll analyze your hair texture, face shape, and skin tone to create a personalized plan that works for you.
02
Custom Plan
Based on our consultation, we’ll create a custom plan with specific recommendations for cut, color, and styling. We’ll discuss maintenance requirements and ensure the plan fits your lifestyle.
03
Transformation
With your plan in place, we bring your look to life. You’ll leave with a refined, wearable look designed to enhance your natural features and fit your lifestyle.
04
Styling & Education
After your service, we’ll style your hair and teach you how to recreate the look at home. You’ll leave with personalized product recommendations and styling tips to maintain your new look.
05
Ongoing Care
Your transformation doesn’t end when you leave the chair. We’ll provide ongoing support and schedule follow-up appointments to ensure your hair stays healthy and beautiful between visits.
Our Work
Portfolio
From soft dimension to bold transformations, every style you see here was created with intention, technique, and a deep understanding of our clients’ vision. Explore a few of our favorite looks below.
BALAYAGE
HAIR EXTENSions
corrective color
highlights
lived in color
men's style
Testimonials
Client Love
Nothing means more to us than the trust our clients place in our craft. Here’s what they’re saying about us.
delivered beyond my expectations
- Jessica M.
Balayage & Treatment
The best investment I make
“I’ve been going to Jessica for 3 years and won’t trust anyone else with my hair. Her precision cuts are unmatched, and she always knows exactly what will work for my face shape. The best investment I make every 6 weeks!”
- Lauren K.
Haircut
get compliments everywhere I go
“After years of disappointing salon experiences, I finally found Marcus. He’s not just a stylist—he’s an artist. My color looks so natural and dimensional, everyone asks if it’s real. I’m obsessed!”
- Taylor C.
Full Highlights
a cool, welcoming vibe
“The studio has such a cool, welcoming vibe and Riley is incredibly talented. She fixed a bad color job from another salon and made my hair better than it’s ever been. So grateful I found her!”
- Amanda F.
Color Correction
delivered beyond my expectations
- Jessica M.
Balayage & Treatment
delivered beyond my expectations
- Jessica M.
Balayage & Treatment
Questions?
FAQ
We want every part of your experience to feel clear and stress-free. Below are answers to the questions we’re asked most often
How far in advance should I book?
We recommend booking 2–4 weeks ahead to secure your preferred stylist and time. For color transformations, extensions, or bridal services, scheduling even earlier ensures we can plan your consultation and create the best experience possible.
What should I bring to my appointment?
Bringing a few inspiration photos is always helpful — they give your stylist a clear sense of your vision and preferences. If you’re coming for color, arrive with clean, dry hair and be prepared to discuss your hair history so we can create the best possible plan for your goals.
How long will my appointment take?
Timing depends on the service. Haircuts typically take 45–60 minutes, while color services can range from 1.5 to 3+ hours based on the complexity of your look. Your stylist will give you a clear estimate during your consultation so you know exactly what to expect.
Do you offer consultations?
Yes — we offer complimentary consultations for all services. This is your chance to discuss goals, ask questions, explore options, and receive personalized recommendations before scheduling your appointment.
What's your cancellation policy?
We kindly ask for at least 24 hours’ notice if you need to cancel or reschedule your appointment. This allows us to offer the time to another client. Late cancellations or no-shows may be subject to a fee at your stylist’s discretion.
What products do you use?
We use salon-quality, professional-grade products chosen for their performance, integrity, and ability to support long-term hair health. Your stylist will also recommend personalized at-home care to help you maintain your look between appointments.
Do you work with all hair types?
Yes — our stylists are trained to work with all hair types, textures, and densities. Whether your hair is fine, thick, curly, coily, or somewhere in between, we tailor our approach to ensure you receive a look that complements your natural texture.
How often should I come in for maintenance?
Maintenance depends on your service and your desired look. Haircuts are typically refreshed every 6–10 weeks, while color services like highlights or balayage can range from 8–16 weeks. Your stylist will recommend a personalized schedule to keep your hair looking its best between visits.
Book a Consult
YOUR BEST HAIR STARTS HERE
Our salon is a space where your style, texture, and story are celebrated. Whether you’re maintaining your signature look or stepping into something new, we’re here to support your hair journey every step of the way.
Get In Touch
Location
123 Modern Street
Downtown District
New York, NY 10001
Phone
Studio Hours
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Monday - Tuesday Closed
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Wednesday - Friday 10am - 7pm
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Saturday 9am - 6pm
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Sunday 10am - 5pm
Send Us A Message
